Phygital.Labs

Welcome @ Nexth Labs, the research and development arm of Nexth.one, dedicated to pushing the boundaries of innovation in the fields of experiential technology, phygital ecosystems, and interactive media.


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Nexth Labs is the innovation powerhouse within the Nexth.one ecosystem, dedicated to driving cutting-edge advancements across various industries. As a hub for research, development, and experimentation, Nexth Labs focuses on creating transformative technologies and solutions that push the boundaries of what's possible in the digital and phygital world.

Nexth Labs Mission

The mission of Nexth Labs is to pioneer groundbreaking solutions that redefine how individuals and businesses interact with technology and the physical world. By leveraging cutting-edge research, advanced technologies, and creative insights, Nexth Labs aims to create immersive, engaging, and transformative experiences that enhance human interaction, foster community engagement, and drive business growth.  

Nexth Labs is committed to pushing the frontiers of innovation, ensuring that the Nexth.one ecosystem remains at the forefront of technological and creative advancements. Through continuous research and development, Nexth Labs aims to empower users, businesses, and creators with tools and platforms that unlock new possibilities and drive sustainable growth in the digital age.

INXA AI Agents

Developing advanced AI solutions that power the Nexth.one ecosystem, including the INXA AI Agent, which acts as a digital assistant and facilitator, enhancing user interactions and automating complex processes.

Leveraging the power of Ai agents to transform the way we interact with technology and the world around us and machine learning technologies to enhance user experiences, personalize content, and optimize business operations.

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Experiential Technology

Exploring emerging technologies such as augmented reality (AR), virtual reality (VR), mixed reality (MR), and spatial computing to create immersive and interactive experiences

Phygital iTV Ecosystems

Pioneering the seamless blend of physical and digital experiences through interactive television (iTV) technology, enabling immersive, real-time engagements across multiple sectors.

Innovative Media

Innovating in the world of interactive media, including interactive storytelling, gamification, and user-generated content platforms.

Mixture-of-Agents (MoA) approach also holds significant potential in the entertainment and media industries  

Edutainment Platforms

Combining education and entertainment to create engaging, effective learning experiences across various disciplines, from finance and business to lifestyle and travel.

XHubs Development

Creating and optimizing ​XHubs, the virtual and physical spaces where innovation, collaboration, and content creation converge

These hubs are central to the Nexth.one experience, offering dynamic environments for learning, entertainment, and business.

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Interactive Digital Contents

Innovating in the world of interactive media, including interactive storytelling, gamification, and user-generated content platforms. 

Innovating in the creation and delivery of digital interactive content, including interactive videos, gamification elements, and immersive storytelling techniques that enhance user engagement and retention.

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Collaborative Approach

Nexth Labs collaborates with a diverse network of partners, including industry experts, academic institutions, startups, and creative professionals. 

This collaborative approach enables Nexth Lab to leverage diverse perspectives, expertise, and resources to drive innovation and achieve breakthrough results.

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Innovation iTV Showcase

Nexth Labs hosts an Innovation Interactive iTV Showcase, where the latest research, prototypes, and experimental projects are unveiled to the public. 

This platform provides an opportunity for stakeholders to experience firsthand the cutting-edge technologies and solutions developed by Nexth Lab.

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Nexth Labs serves as the engine of innovation behind Nexth.one, driving forward-thinking research and development initiatives that shape the future of experiential technology and interactive media. Through its collaborative approach and commitment to pushing the boundaries of possibility, Nexth Labs is at the forefront of creating transformative experiences that enrich lives and empower businesses.

Join us at Nexth Labs as we shape the future of innovation within the Nexth.one ecosystem

Explore the endless possibilities of Phygital iTV, AI-driven solutions, and interactive content creation, and be part of a community dedicated to transforming ideas into reality.